Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising?

Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will decline, will Microsoft join the search space? will NFTs become more mainstream? Will SEO slow down due to ChatGPT? and more.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

7 Marketing Trends & Opportunities for 2023 32:24 Share

Marketing Against The Grain

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7 Marketing Trends & Opportunities for 2023