AI turns every marketer into a creator.

Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers.

About May Habib

May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With proprietary foundation models and a customizable application layer, Writer supports generative AI use cases across marketing, support, product, HR, and more.

May has worked in NLP and ML for 10 years, and before Writer she founded and built Qordoba, a machine translation and localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.

She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute

Mentions

Zapier https://zapier.com/
Writer https://writer.com/
HubSpot https://hubspot.com/
Scott Belsky’s newsletter https://www.implications.com/
Forbes AI 50 2023 https://www.forbes.com/lists/ai50/?sh=133b35e4290f

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162) 36:00 Share

Marketing Against The Grain

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AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)