Here’s how you can make a killer brand like Mattel without the $150M marketing spend.

Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stretch your marketing budget with creativity, how you can leverage planning and orchestration to execute a killer campaign, and the power of telling your story in a new creative way.

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Twitter thread on Barbie https://twitter.com/aakashg0/status/1683682931418742785

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143) 23:23 Share

Marketing Against The Grain

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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)