What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

Degenerate Apes https://www.degenape.academy/
Blank Soles https://www.blanksoles.com/
Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Become a Brand Tastemaker 29:59 Share

Marketing Against The Grain

Shownotes Transcript

How to Become a Brand Tastemaker