In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar 47:03 Share

Marketing Against The Grain

Shownotes Transcript

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar