Ep. 230

Is Google's AI making search better or humorously worse?

Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web.

Mentions

AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews
Sundar Pichai https://x.com/sundarpichai
Nilay Patel interview with Sundar Pichai https://www.theverge.com/24158374/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch 31:52 Share

Marketing Against The Grain

Shownotes Transcript

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch