What can we all learn from commercial marketing during the golden age of TV?

Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.

Mentions

Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60
Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492
Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522
Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741
Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920
Trung Phan EP https://link.chtbl.com/7ewMHO1f

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Executives React To Hilarious 1980s TV Commercials (#109) 30:06 Share

Marketing Against The Grain

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Marketing Executives React To Hilarious 1980s TV Commercials (#109)