Most CEOs and founders want marketing to focus on capturing demand.

Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges.

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Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185) 13:03 Share

Marketing Against The Grain

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The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)