Ep. 206

How can an Ai generated personal email raise your conversion rate dramatically?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.

Mentions

GPT-4 https://openai.com/research/gpt-4

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Ai Strategy That Increased Our Email Conversion Rate By 82% 37:36 Share

Marketing Against The Grain

Shownotes Transcript

The Ai Strategy That Increased Our Email Conversion Rate By 82%