Shownotes Transcript
Ep. 256
"How do you build a $1 billion creator business from scratch?"
Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510)
Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg)
Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ )
Morning Brew https://www.morningbrew.com/)
Storyarb https://www.storyarb.com/)
Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/)
Kevin Espiritu https://www.kevinespiritu.com/)
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg)
Twitter: https://twitter.com/matgpod)
TikTok: https://www.tiktok.com/@matgpod)
Join our community https://landing.connect.com/matg)
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934)
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH) and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.