90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics.

Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube.

About Steph Smith

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play.

Connect with Steph!

Podcast https://future.com/a16z-podcast/
Twitter https://twitter.com/stephsmithio
Book https://doingcontentright.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173) 47:57 Share

Marketing Against The Grain

Shownotes Transcript

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173)