There’s a lot of shitty marketers out there.

Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.

About Patrick Campbell

CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.

Connect with Patrick!

Twitter www.twitter.com/patticus
LinkedIn www.linkedin.com/patrickccampbell
Paddle www.paddle.com
Profitwell https://www.profitwell.com/

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
Patrick’s tweet on the Budlight controversy https://twitter.com/Patticus/status/1669019632307511298

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135) 39:06 Share

Marketing Against The Grain

Shownotes Transcript

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)