Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand.

Links:

Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752
Gen Z’s favorite brands survey https://morningconsult.com/gen-z-favorite-brands-2022/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What Marketers Need to Understand about Gen Z and Millennials 29:59 Share

Marketing Against The Grain

Shownotes Transcript

What Marketers Need to Understand about Gen Z and Millennials