Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator economy. Plus: niche ways to target your audience, the business impact of creators, how to think about types of brand partnerships with creators, and more!

Who is Steph Smith?

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. Steph joined The Hustle as a Trends.co analyst, digging up trends that entrepreneurs could capitalize on. She led the product and grew it to 15k+ paying subscribers before being acquired by HubSpot. Now, she is a Director of Marketing at HubSpot, spearheading their work with creators under the Creator Program.

Plus, check out Steph’s work!

Website https://stephsmith.io/
Podcast https://keeplearning.buzzsprout.com/
Twitter https://twitter.com/stephsmithio
Book https://doingcontentright.com/

Things mentioned:

Sina Estavi, owner of the first tweet ever https://twitter.com/sinaEstavi
Legos’ Spotify playlist https://open.spotify.com/album/6qZUya0mkucuxvoIp4akVT
Barilla’s Pasta Spotify playlist https://open.spotify.com/user/w2p1oq867ns7jele6g3lw66fk/playlists
KFC France’s Spotify playlist https://open.spotify.com/playlist/7KTq8F8YhZetRStWFNy0U4

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Creators are Disrupting Marketing with Steph Smith 46:10 Share

Marketing Against The Grain

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Why Creators are Disrupting Marketing with Steph Smith