The best people change their game, evolve, and adapt.

Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174) 38:24 Share

Marketing Against The Grain

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Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)