Shownotes Transcript
**In this Marketing Over Coffee): **
In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more!
Brought to you by our sponsor: Miro)
Previous Interview on The Digital Pivot – Secrets of Online Marketing)
Get the White Paper: Defend Your Reputation)
After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics
18 months on the wild side
Link to Eric’s report on Negative SEO
Denial of indexing attacks, and entity poisoning
**9:30 – 11:10 **Miro – Your first three boards are free forever, just sign up at miro.com/podcast)
Exploring the implications of negative SEO
****The New Generative AI for Marketing Course from Trust Insights **)**Special Pre-Order Discount on the newest Generative AI for Marketing) Course! Hands on excercises to put AI to work for you)
Topical entity poisoning attacks
So is the algorithm all they really say it is?
Technical SEO as Gray Hat
Determining entities
PR to Wikipedia to entity relevancy
PR is cheaper than constantly adapting the algorithm and crawling the entire internet
The most common self inflicted negative SEO problems
Join John) and Chris) on threads, or on LinkedIn: Chris) and John)
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter) to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Eric Schwartzman on the Myth of Organic SEO) appeared first on Marketing Over Coffee Marketing Podcast).