In this Marketing Over Coffee:

Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others

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Starting at GameWorks

"Work on the things you want to work on"

Wizards of the Coast – Pokemon, Magic the Gathering, D&D

Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons

Getting recruited over to EA Madden

Bringing the theatrical moment to gaming

7:14 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc

Over to Legendary Pictures

9 years ago taking the leap to start the first gaming agency

Working with Xbox, Activision, Kellogg’s, Nestle, Duracell

Getting Doritos involved with Madden Covers

XBox and Porche, OPI – Gaming 52% Male 48% Female, Average age 31-32

220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month

18:56 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

What channels are the most active for gamers and where do the brands need to be?

Figuring out the value offering for the consumer

Where’s VR on the horizon?

The Gears of War / Diablo 4 connection – MetaCritic reviews are big. Don’t fear the four!

Starfield

TripleClix on Instagram or Twitter, Chris on IG and Twitter

Follow John and Chris on LinkedIn

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Marketing and Gaming with Chris Erb