DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.

In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.

In this episode, you'll learn:

How DoSomething.org is fueling young people to change the world
The “secret” to getting people to take action
The power of being intentional, honest, and centering social good

Key Highlights

[01:20] The experience that solidified DeNora’s interstate in civic engagement
[03:50] Denora’s path to becoming CEO of DoSomething.org
[10:20] How DoSomething is meeting the moment to transform the future
[14:45] What do young people care about today and why
[17:35] Young people have evolved beyond being influenced by the simple CTA
[22:00] The impact DoSomething is driving by giving them tools
[24:15] The power of being intentional, honest, and centering social good
[26:00] Why brands should care about their social impact
[27:50] How the role of civic engagement has changed with today's workforce
[28:30] Centering young people in the dialogue may help us find better solutions
[31:40] The formative experiences and people that define DeNora
[33:15] What is COVID Clarity?
[34:00] DeNora’s advice to her younger self
[34:55] Marketers have to evolve to meet the upcoming generations
[36:30] Three things companies need to consider to stay relevant
[38:20] Which brands are connecting the dots between their brand and consumer's concerns
[40:10] Young people are the biggest opportunity AND biggest threat to marketers

Resources Mentioned:

DeNora Getachew
DoSomething.org
DoSomething.org Partners
DoSomething.org Scholarships
Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day

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336: The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org 42:17 Share

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336: The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org