Norm Yustin spent the first part of his career as a marketing executive. However, after a particularly impactful recruiting experience and some encouragement from friends and family he made the move into leadership recruitment himself. Norm is widely published on the future of tech-enabled, go-to-market leadership and he brings a unique perspective of developing self-awareness in pursuit of your passion.

In this episode, Alan and Norm discuss why CMOs need to be the most dynamic players in the C-suit, the danger of hyper-specialized teams and why risking leadership changes may be the right thing to do, and where the next-gen CMOs are coming from.

In this episode, you'll learn:

The state of the CMO role today
What should job seekers need to know from a recruiter's perspective
What aspiring CMOs should be thinking about in terms of skill development

Key Highlights

[03:30] Norms transition from being an executive to recruiting executives
[07:17] How losing out on a job shaped the way Norm thinks about recruitment now
[11:05] What does it mean to be a CMO today?
[14:00] Evaluating if a job is a right fit for you or if you just covet the role
[16:20] Why marketers tend to job hop more frequently
[18:30] Psychosomatic look into CMOs
[19:40] The obsession with Growth Titles and what it tells us about the state of change
[22:00] What to take away from the Trends of engineers turned markers
[23:30] Why are 80% of CMOs external hires?
[27:40] Wavemaker vs Waveriders
[31:40] Norm's thoughts on the CMO to CEO trend
[37:05] How traveling shape Norms worldview and leadership style
[40:45] Norm's advice to his younger self
[43:50] The everchanging quest of understanding consumers
[47:00] Positioning yourself as a “Customer-centric tech-enabled leader”

Resources Mentioned:

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341: What Makes a Great CMO with Norm Yustin, Partner and Global Leader of Customer Activation & Growth Practice at Russell Reynolds Associates 50:04 Share

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341: What Makes a Great CMO with Norm Yustin, Partner and Global Leader of Customer Activation & Growth Practice at Russell Reynolds Associates