As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results.

In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs.

In this episode, you'll learn:

The importance of broadening your skill set and being an agile leader
The way digital and physical engagement intersect
How Noodles & Co. is using data to improve both the guest experience and profit margins

Key Highlights

[03:45] Dow did Stacy end up as CMO at Noodles & Co.
[07:00] How lateral moves helped Stacy in her current executive roles
[09:00] The importance of agility and cross-training in leadership
[10:45] What Stacy learned from her transition to the food industry
[13:20] Noodles & Co. overview and differentiators
[15:20] The new brand positioning Stacy brought to the company
[18:25] The 100-day action plan and how it had to be adjusted
[21:00] How Noodles & Co. is approaching the digital transformation
[24:00] The data world Noodles is trying to build
[26:50] How data storage and usage have evolved
[28:25] How Stacy approaches the people side of the business
[32:10] The two experiences that shaped who Stacy is as a person
[33:50] Why people should give themselves more grace
[35:15] The importance of CDP’s for marketers
[37:22] The work Stacy is doing with Community First and other brands to watch
[40:15] The threat of the unknown and the need to pivot quickly

Resources Mentioned:

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343: Being a Data-Driven Agile Leader with Stacey Pool, CMO at Noodles & Co. 42:53 Share

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343: Being a Data-Driven Agile Leader with Stacey Pool, CMO at Noodles & Co.