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437: Bridging the Gap Between B2B Marketing and Sales with Jennifer McAdams CMO of Xactly
28:25
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2024/9/18
Marketing Today with Alan Hart
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Meet Jennifer McAdams and Her Furry Companion
What Led Jennifer to Xactly?
What Does Xactly Do?
The Gap Between B2B Marketing and Sales: Can It Be Bridged?
Aligning Goals with Compensation: The Key to Success?
Operationalizing for Success: Tips from Jennifer
Getting Everyone on the Same Page: Jennifer's Approach
Marketing at Xactly: What Does It Look Like?
Customer Marketing: A New Function at Xactly
Lessons from the Past: What Defines Jennifer's Approach?
Advice to Younger Self: What Would Jennifer Say?
The Future of Marketing: AI and Beyond
The Largest Opportunity or Threat to Marketers Today
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