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447: Measuring Your Marketing Impact with Andrew Bennett, CMO of Conga
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2024/11/27
Marketing Today with Alan Hart
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How did fly-fishing and MarTech come together in Andrew's career?
From tech to fly-fishing and back: Andrew's journey to CMO of Conga
What is Conga and what makes it unique?
How can marketing and sales be aligned effectively?
What are the best practices for rationalizing and maximizing MarTech stacks?
How can you meaningfully measure the impact of your marketing efforts?
What is net dollar retention rate and why is it important?
How can partnerships enhance brand and results?
What experience from your past defines you?
What advice would you give to your younger self?
What topic do you think marketers need to learn more about?
What trends or subcultures should marketers follow?
What is the largest opportunity or threat to marketers today?
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