This is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts.

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In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundreds of the world's leading thinkers in strategy, marketing, and branding.

Alan Hart, Stef Hamerlinck, and Marc Binkley have interviewed hundreds of the world's leading thinkers on business strategy, marketing, and branding. During this entertaining conversation, the three of us share some of the biggest lessons we've learned from those conversations and share what we believe are amazing opportunities for our profession.

Bios

Alan Hart hosts the Marketing Today podcast since 2014. Alan is also a consultant for marketing leadership and board advisor.

Stef Hamerlinck is a brand strategy consultant and since 2017 has hosted the Let's talk branding podcast.

Marc Binkley is VP Strategy & Digital Marketing at Anstice and hosts the Anstice aCast podcast.

Here's the Marketingland image that we're referring to throughout the conversation.

TimeStamps

0:00 – Alan linking business strategy with marketing and brand strategy

2:46 – Why Stef started his podcast on brand strategy

4:20 – Why Alan started his podcast

5:40 – Why Marc started his podcast

7:23 – Our favorite interviews

10:10 – What topic marketers need to learn more about

16:05 – Alan's perception of why CMO's want to get away from marketing

17:40 – Stef's thoughts on how brand strategy fits within marketing and business

19:01 – Why marketing strategy IS business strategy

20:40 – The interplay between brand strategy, marketing strategy, and business strategy

24:20 – Some memorable lessons from our podcast interviews

Stef: Faisal Siddiqui How to build a big brand on a small budget

Alan: Mark Ritson Diagnosis of a brand

Alan: Bob Hoffman Advertising for Skeptics

Alan: Branded Entertainment with GoDaddy's CMO Fara Howard

Marc: Kaaren Whitney-Vernon on branded content

30:36 – Why advertising is not strategy

31:55 - Some memorable lessons from our podcast interviews

Marc: Chris Kneeland are marketers addicted to advertising

Marc: Eddie Obeng the difference between change and transformation

Marc: Manoj Jasra why momentum is critical

Alan: Joe Jackman driving results through reinvention, change, and transformation

Stef: JP Castlin on strategy in complexity and emergence

Stef: Paul Feldwick on the origins of branding

41:36 – The biggest opportunities and threats to marketing

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BONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck 49:06 Share

Marketing Today with Alan Hart

Shownotes Transcript

BONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck