As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.

Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.

In this episode, we discuss:

When does a marketer need more advanced measurement and attribution tools?
How to effectively measure online ad performance of multi-channel ads
How to communicate your ideas to c-suite executives and get buy-in
Scott’s major predictions for the future of data privacy and attribution
How Mint Measure’s paid media attribution model is different from the rest

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Scott Konopasek, CEO and Founder of Mint Measure

https://www.linkedin.com/in/scott-konopasek

Links to content here:

Visit Mint Measure’s website: https://www.mintmeasure.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Innovative Advertising Attribution & Measurement w/ Scott Konopasek 45:23 Share

Markigy: The Science of Marketing Strategy

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Innovative Advertising Attribution & Measurement w/ Scott Konopasek