Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:

🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.

💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.

📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.

Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.

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Moving on From Playbooks to Strategy w/ Nicky Dibben 01:03:41 Share

Markigy: The Science of Marketing Strategy

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Moving on From Playbooks to Strategy w/ Nicky Dibben