The Fundamentals of Buyer-First Sales and Marketing w/ Carole Mahoney
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The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!

That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. 

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.

In this episode, we discuss:

• How marketing and sales can benefit each other in a more productive, buyer-first way.
• Where to start in developing a framework for integrating sales and marketing.
• Why the root cause of your churn might not be what you think.
• How to leverage the intersection between product-led growth and sales-led growth.
• Psychologically backed questions to ask customers to get to their real needs and move decisions forward.
• Why the future of marketing is collaborative and AI-driven.

Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow)

Meet the Guest:

Carole Mahoney, Founder of Unbound Growth, expert sales coach

https://www.linkedin.com/in/carolemahoney)

Links to content here: 

Visit Unbound Growth’s website: https://www.unboundgrowth.com)

Pre-order Carole’s book, *Buyer First: Grow Your Business with Collaborative Selling: *https://carolemahoney.com/books)

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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