In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.

Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.

In our conversation, we tackle pressing topics, including:

🚀 Translating the needs and abilities of a big marketing department for startup success.

👂 Listening to customers to uncover their unspoken needs.

📊 Avoiding data myths and focusing on real, not perceived, competition.

💡 Succeeding in the current market landscape.

Brian and I dive deep into these areas, providing practical advice and real-world examples. Join us as we navigate the intricacies of strategic marketing without unlimited resources.

Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

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Thoughtful Differentiation: Winning in a Competitive Landscape w/ Brian Kotlyar 46:11 Share

Markigy: The Science of Marketing Strategy

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Thoughtful Differentiation: Winning in a Competitive Landscape w/ Brian Kotlyar