In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.

Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.

Leanne and Oleg dive into:

● Why smart marketing systems aren’t bureaucratic; they’re accelerators
● The difference between content that drives trust vs. content that collects likes
● Why repetition is branding and boredom is a feature, not a flaw
● The overlooked power of asking “what should we not do?”

Whether you're drowning in ideas or unsure what to prioritize next, this episode is a strategic reset for marketers and founders ready to build sustainable traction that lasts beyond launch.

🔗 Connect

Oleg Kovalev
https://www.linkedin.com/in/alecko/

Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com

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Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev 32:16 Share

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Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev