There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.
Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.
He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways to close them.
In this episode of Markigy, Clark and Leanne discuss:
- How to test your marketing with surprising and clever strategies
- The dangers of cramming your ICP in too small a box.
- The importance of marketing to the practitioner and not just the C-suite.
- Dark social and learning the cold, hard truth about your brand.
- Customer data and how to use it.
- The number one question every marketer needs to ask themselves.
The actionable takeaways mentioned in this episode are:
- You need to test your marketing the same way you test security.
- Market as much to the end-user as you do to the key decision maker.
- The future of marketing is brand.
- Go beyond *what *your customer thinks and learn *how *they think.
To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.
This episode was produced and brought to you by Reignite Media.
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