Lauren Shippy is an entrepreneur with a background in operations, marketing and strategy, driving results and mapping out a path forward for many organizations. She has worked for multiple start ups over the years, assuming the role of COO early in her career. Lauren co-founded a family investment office out of Philadelphia, DeSimone Group Investments in 2012, which allowed her to be a part of building, evaluating and consulting with startups across multiple sectors.

Lauren now practices doing what she loves every day - providing through StoryWork, her own consulting agency, founded in leads with Jean Boen Roberts and Lauren loves to share her thought leadership through The Strategy authored her first book, Seen, Known + Heard (coming soon).

Lauren truly has a passion for identifying the underlying dynamics of people, products and chains to create new markets for companies. To her, StoryWork is more than just a provider of marketing, leadership and strategy services, it’s a platform of curated and nonprofits to drive impact.

In her local community, Lauren was Palm Beach County. She lives in Palm Beach Gardens, Florida with her husband and 2 girls.

What You Will Learn:

Who is Lauren Shippy?
What is the importance of standing out in marketing?
How did she gain diverse skills in operations and finance?
Lauren discusses the founding of her consulting company, StoryWork, aimed at helping others succeed.
The path to success is often winding and not straightforward.
What is the significance of maintaining a positive mindset when faced with challenges or changes?
The importance of connecting with audiences on a personal level rather than merely checking off marketing tasks.
How does she initiate effective word-of-mouth marketing?
The significance of focusing on a specific niche rather than appealing to everyone.
How scheduling quiet time for reflection and intentional thinking can help a lot?
Emphasis on the significance of relationships and understanding in driving business success.
What is the benefit of collaborative competition?
The value of sharing audiences and resources for mutual benefit.
The value of being genuine and authentic in relationships and business practices.
Lauren shares how everyone can contact her.

Additional Resources from Lauren Shippy:

Website: www.storywork.co, https://www.marketingengineteam.com
Email: lauren@storywork.co
Phone: 609-929-2589
Linkedin: https://www.linkedin.com/in/lauren-shippy-42255110/
Twitter: https://x.com/gostorywork
Facebook: https://www.facebook.com/lauren.shippy/
YouTube:

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Episode 281: Building Meaningful Connections, with Lauren Shippy 37:16 Share

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Episode 281: Building Meaningful Connections, with Lauren Shippy