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cover of episode Disrupting the hair color business, with Madison Reed CEO Amy Errett

Disrupting the hair color business, with Madison Reed CEO Amy Errett

2025/2/6
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Masters of Scale
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Amy Errett: 我被解雇的经历成为了我创业的契机。在接受心理治疗后,我意识到自己不适合为他人工作,我更喜欢解决难题并组建有共同使命的团队。我希望我的产品能够体现女性赋权。在寻找染发产品生产商时,我遇到了很多困难,但最终找到了一家愿意合作的意大利供应商。在产品测试阶段,我看到了顾客的喜悦和不满,这让我意识到问题的严重性。在获得融资之前,我需要确定市场规模、产品差异化和团队。我犯了一个错误,没有找到技术联合创始人,这导致我们在开发数字产品方面浪费了时间。我每周三都会和公司一起吃午饭,通过传统和社区建设来强化我们的文化。我希望提高染发师的收入,改善她们的生活。疫情期间,我请 Bain 咨询公司来帮助我们了解客户,他们帮助我们找到了染发吧的核心客户。我从这段经历中学习到,了解自己的盲点并以好奇的态度对待它们,可以帮助你做出更好的决策。同时,企业应该创造一个培养皿,让员工成长。

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Amy Errett had a hunch that hair color was a huge potential market – especially among women who wanted an option free from harsh chemicals. She started a company focused on clean ingredients, innovative technology, and a revamped salon experience. Since founding Madison Reed in 2013, more than 5 million people have tried her products. Errett joins host Jeff Berman to discuss why company culture is so important and how getting fired kickstarted it all.

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