She found music monotonous and creatively limiting, leading to more fulfillment in angel investing and creative roles in developing companies.
She aims to balance the fun of a meme token with real-world utility, avoiding the pitfalls of traditional celebrity tokens.
She emphasizes fostering enjoyment and intangible value beyond market cap fluctuations, ensuring fans get more than just financial investment.
Embrace your brand's identity aggressively and be polarizing, focusing on a message that resonates deeply with a dedicated subset of followers.
By creating fun and engaging campaigns like 'Mobile for Unreal Creatures,' she aims to make phone plans more appealing and less stigmatized for young adults.
DreamVault is a gifting platform that combines crowdfunding, social media, and marketplace features, focusing on community engagement and avoiding the charity stigma of GoFundMe.
She advises focusing on commonalities and building relationships before highlighting differences, aiming to establish power before advocating for inclusivity.
The pressure and risk associated with her ventures provide a sense of adrenaline and fulfillment, driving her to constantly push forward and innovate.
Rapper and musician Iggy Azalea wants you to know that her crypto token $MOTHER isn’t just another ‘pump and dump’ celebrity crypto play. She believes in the future of cryptocurrency and the potential for fostering a new engaged community of followers — or ‘stans’ as she calls them. Azalea sits down with Rapid Response host Bob Safian to reveal why she retired from music and made the pivot into cryptocurrency, as well as founding an online gifting platform and telecommunication company. For any business looking to strengthen their brand around human connection, Iggy shares valuable advice for taking advantage of this digital age.
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