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Replay: Frustration is your friend, with Adi Tatarko

2025/4/24

Masters of Scale

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Adi Tatarko

Karen Kovett

Reid Hoffman

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Reid Hoffman: 我认为创业者应该拥抱挫败感，因为它往往是发现问题和机遇的信号。将挫败感转化为产品创新，可以提升产品价值，并增强其发展潜力。Houzz的成功案例证明了这一点，他们将房屋装修过程中的痛点转化为一个连接业主和专业人士的社区平台，并通过解决多方痛点实现了规模化发展。在发展瓶颈期，要保持乐观，并积极寻找新的增长机会。企业发展并非线性，要保持积极的心态，不断寻找新的机会。要保持信念，坚持不懈才能获得成功。抓住机遇并快速发展，才能保持竞争优势。如果解决的问题具有普遍性，则可以将成功复制到全球市场。 Adi Tatarko: 我们创办Houzz的初衷是源于自身在房屋装修过程中遇到的挫败感。我们希望创建一个平台，帮助人们更好地完成房屋装修，并连接业主和专业人士。通过不断解决用户痛点，我们建立了一个充满活力的社区，并实现了快速增长。在发展的过程中，我们也经历了瓶颈期，但我们始终保持开放的心态，积极寻找新的机遇。我们意识到，要充分利用社区资源，提升用户体验。国际化发展不仅扩展了用户群体，也促进了设计理念的跨文化交流。 Karen Kovett: 我将制作难题过程中产生的挫败感转化为吸引观众的产品。观众喜欢看我克服难题的过程，这让我意识到，将挫败感转化为产品，可以吸引更多受众。

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Spring cleaning season is in full swing, and this week, we’re revisiting Reid Hoffman’s chat with Adi Tatarko, co-founder and CEO of Houzz, an online platform for home remodeling and design. In this episode recorded in 2021, Tatarko tells the story of founding Houzz with her husband after their own home renovation project turned into a nightmare. They’ve grown Houzz into a bustling platform and marketplace for homeowners, designers, architects, and craftspeople. Tatarko’s story shows how following your frustration can lead to opportunities for scale.

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Replay: Frustration is your friend, with Adi Tatarko 34:36 Share

Masters of Scale

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Replay: Frustration is your friend, with Adi Tatarko