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cover of episode The business case for wellness, with Wellhub CEO Cesar Carvalho

The business case for wellness, with Wellhub CEO Cesar Carvalho

2025/4/10
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Masters of Scale
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Cesar Carvalho's demanding career at McKinsey prompted him to prioritize his well-being, leading to the creation of Wellhub. His MBA studies at Harvard provided the spark for his business idea, and he secured seed funding to launch the company, despite the challenges of a two-sided marketplace.
  • Cesar Carvalho's background at McKinsey and Harvard Business School.
  • The initial idea for GymPass (now Wellhub) was conceived during an HBS class.
  • The challenges of securing seed funding and building a two-sided marketplace are discussed.
  • The importance of co-founders and their diverse skills is highlighted.

Shownotes Transcript

Wellness is no longer just an employee perk — it’s an imperative business strategy. Cesar Carvalho, co-founder and CEO of Wellhub (formerly Gympass), joins host Jeff Berman to make that case and share his vision for the B2B platform providing wellness services and gym access to people worldwide via their employers. Hear why he quit his consulting job and Harvard Business School to start the company, now valued at $2.4 billion. Cesar reveals how personal pain points became the blueprint for global scale, why he dared to rebrand at the height of success, and how movement keeps him grounded in stressful times.

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