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cover of episode A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

2023/3/28
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Me, Myself, and AI
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Anders Butzbach Christensen: 我领导乐高集团的数据工程部门，我们有三个全球产品团队，专注于自助服务数据平台和客户360度视图的建设。我们通过构建合适的数字基础设施，实现内部数据自助服务，从而赋能四个客户群体（消费者、购物者、合作伙伴和同事）进行数据驱动决策。我们的自助服务数据平台允许产品团队轻松导入、转换和使用数据，用于分析、数据科学等目的，应用于网站行为分析、个性化推荐和需求预测等场景。我们与数据科学中心协同工作，数据工程团队专注于赋能，例如通过生成合成数据来解决数据隐私问题，允许数据科学团队在无需等待法律审批的情况下进行数据分析。我们把数据视为产品，而非副产品，其核心在于数据如何用于决策和创造价值。我们的数据产品如同其他软件产品一样，拥有产品路线图，并随着时间的推移不断发展和创新。例如，我们的360度客户视图数据产品，通过逐步整合不同数据源，实现最小可行产品，并持续迭代优化。我们注重数据产品可重用性，避免重复建设，并通过可发现性工具提高数据利用率。我们的数据平台建设理念是赋能产品团队，而非限制，鼓励数据产品的自由创建和利用。我们的数字产品旨在增强其实体玩具的体验，并通过负责任的方式利用机器学习和人工智能技术，例如进行平台审计，确保数据清理和PII检测。我们通过建立产品主导、架构主导和工程主导三个支柱来赋能产品团队，推动数据产品建设，赋能工程团队，让他们负责“如何做”，并专注于快速交付价值。我们未来的愿景是建立一个一站式数据商店，让所有员工都能轻松访问和使用数据，无论其技术技能如何。我们最引以为傲的数据时刻是构建了一个工具，教育数据生产者如何创建高质量的数据产品。 Sam Ransbotham: 对乐高集团数据驱动转型的讨论，以及如何构建自助服务数据平台和产品，提出了很多有见地的观点。 Shervin Khodabandeh: 参与讨论，并对乐高集团的数据策略表示赞赏。

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Anders Christensen discusses the Lego Group's digital transformation, focusing on building data products and self-service applications to empower product teams and enhance customer experiences.

Shownotes Transcript

Anders Butzbach Christensen began his career in product management before landing his dream job working for the Lego Group in Denmark. Today, as head of data engineering, he’s leading Lego’s digital transformation with a specific focus on designing and building data products, including self-service applications that technology and business teams can all use to better serve their customers.

In this episode, Anders joins Sam and Shervin to describe how the Lego Group is approaching digital transformation, and how the toymaker is empowering its product teams by becoming a product-, architecture-, and engineering-led company. Read the episode transcript here).

*Me, Myself, and AI *is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders) or by following Me, Myself, and AI on LinkedIn).

Guest bio:

As head of data engineering at the Lego Group, Anders Butzbach Christensen is responsible for building up a strong competency area and great data products that will enable the company to become more data-driven. The product teams he leads are currently building a self-service core data platform to ensure that employees can discover and use data across the organization.

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