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cover of episode Investing in the Last Mile: PayPal’s Khatereh Khodavirdi

Investing in the Last Mile: PayPal’s Khatereh Khodavirdi

2022/10/25
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Me, Myself, and AI

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Khatereh Khodavirdi:PayPal拥有众多面向消费者和商家的产品,涵盖支付、金融服务等领域,并通过收购公司来扩展业务。她最近调任到PayPal消费者业务部门,并对利用AI和数据科学解决消费者问题感到兴奋。PayPal利用AI整合不同账户信息,并通过个性化和AI来理解客户旅程,解决客户用例。通过分析用户的购物偏好,PayPal可以向用户推荐个性化的优惠信息。PayPal希望成为用户生活中的一部分,方便用户进行各种交易和活动。PayPal面临的挑战之一是整合不同公司的数据栈,构建统一的数据平台。整合数据时,数据治理非常重要,需要建立共同的语言和定义。数据科学团队需要多元化的技能和人才,包括商业敏锐度。数据团队需要将结果转化为商业价值,并与其他部门沟通。她将AI和个性化视为一个产品,并采用产品开发的思路来构建AI能力。她将构建AI能力的过程比作搭建乐高积木,逐步构建各个组件,最终形成一个完整的系统。需要一个指导原则来整合各种AI能力,并将其与整体愿景结合起来。需要采取自上而下和自下而上的方法来整合各个组件,并定期检查进度。需要关注领先指标和KPI,以确保AI项目朝着正确的方向发展,即使短期内可能无法看到明显的财务回报。

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Khatereh Khodavirdi discusses how PayPal uses AI to create a seamless and personalized experience for its customers across various products like PayPal checkout, Venmo, and Honey.

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Khatereh (KK) Khodavirdi is focused on using AI to create better customer experiences — a process she compares to creating an “AI Legoland,” in which various technology components fit together to build cohesive solutions for PayPal’s customers. This is an approach she is applying in her role as senior director of data science in the online payment systems company’s consumer products division, where she oversees data science teams for PayPal, its peer-to-peer payment app Venmo, and e-commerce coupon-finder Honey.

On this episode, KK joins Sam and Shervin to describe how PayPal’s various consumer products work together to help users have a seamless experience across its products. She also talks about AI’s role in further personalizing the customer experience across the company’s brand portfolio, data governance challenges following corporate acquisitions, and her approach to creating effective teams. Read the episode transcript here).

*Me, Myself, and AI *is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders) or by following Me, Myself, and AI on LinkedIn).

Guest bio:

In her role as senior director of data science, Khatereh Khodavirdi leads a cross-functional team of data scientists, analytics experts, and strategists to help accelerate revenue growth through data and insights for PayPal, Venmo, and Honey. She was a founding member of eBay’s advertising data team and has spent her career building analytics functions to accelerate growth initiatives in commerce, advertising, monetization, and digital payments, with increasing levels of responsibility.

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