It might seem like cosmetics and perfume are products shoppers need to try out in person before buying, but artificial intelligence is opening up new avenues for reaching and understanding consumers — as well as new ways to manage supply chains.
In this episode, we learn how Estée Lauder’s Sowmya Gottipati leveraged her earlier technology leadership experience in telecommunications and broadcast media to deploy brand technology projects for a portfolio of cosmetics, fragrances, and skin and hair care product brands. She talks about AI’s role in product development, a virtual try-on tool for lipsticks and foundations, and a fragrance recommendation engine, as well as an application for supply and demand planning. Sowmya also explains why, despite AI’s power, she believes human-machine interaction will always be necessary. Listen to the episode transcript here).
*Me, Myself, and AI *is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.
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Watch Shervin Khodabandeh's recent TED talk on human-machine collaboration here).
Guest bio:
Sowmya Gottipati is an accomplished business and technology leader who has managed and delivered products across the telecom, media, and retail industries. She is currently vice president of global supply chain technology at Estée Lauder, leading digital transformation and providing oversight of all technology solutions globally. Previously, she was the company’s vice president of technology in the capacity of brand CIO.
Before joining Estée Lauder, Gottipati was vice president of digital and emerging technologies at NBCUniversal. She also served as a technology leader at AT&T, where she managed and delivered products in data, web, mobile, and cloud services. Gottipati has a master’s degree in engineering from North Carolina State University and MBA from Columbia Business School, as well as a private pilot license.
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