In This Episode:

Authors — and business owners — write books for all kinds of reasons. They want to build an audience, earn money, share their expertise, attract leads, or maybe even try to become famous. But one of the most important things that happen during the book-writing process is the *internal* transformation. And that’s what our guest this week is an expert at leading people through.

Dr. Kent Gustavson is a prize-winning writer, entrepreneur, and musician, who has published hundreds of books and worked with thousands of authors on achieving their goals.

Tune into the full conversation for more about the ghostwriting process, what makes a good ghostwriter (and why they should be similar to therapists), the benefit of writing with a small audience in mind, the big mistake that many first-time authors make, and a lot more.

Here’s a Glimpse of What You’ll Learn:

More about Kent’s ghostwriting business, and how he and his team do it differently than the typical way
The difference between what Kent does vs “coaching”
Why Kent compares ghostwriters and editors to both therapists and strategists
What “chronic curiosity” means — and why it’s important to be “savage” with ghostwriting clients
The biggest surprises that Kent’s clients experience after working with a ghostwriter, and why transformation is such an important part of the process
Why all books should be written for a small audience, and why Kent cautions against authors writing their “magnum opus”
Why 99.9% of people shouldn’t be focusing on “tribe building” when they write a book
Why Kent’s definition of measuring success involves “taking layers of varnish off”
The differences between perceived success and real success
The important habits Kent has integrated into his life, including those that are possible thanks to his home in Europe
Why Kent sees “everything as music” (and improvisation)
Some book recommendations from Kent

Resources Mentioned in This Episode:

How to experience transformation through writing a book 33:21 Share

Measure Success Podcast

Shownotes Transcript

How to experience transformation through writing a book