What’s the secret to writing a book that truly succeeds? Transformation—both personal and professional.

This week, Dr. Kent Gustavson, an award-winning writer and ghostwriting expert, joins the Measure Success Podcast to discuss how authors grow through the writing process.

We dive into the role of ghostwriters, how writing for a small audience amplifies success, and the mistakes first-time authors often make.

Ready to rethink your book-writing goals? Tune in to gain insights that will transform your approach.

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Resources Mentioned in This Episode:

Dr. Kent Gustavson’s website
Dr. Kent Gustavson on LinkedIn
Thought Leader Press website
“Angela’s Ashes:A Memoir” by Frank McCourt
“The Prophet” by Kahlil Gibran
“The Hitchhiker’s Guide to the Galaxy” by Douglas Adams

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

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The Key to Great Books: Small Audiences, Big Impact 33:21 Share

Measure Success Podcast

Shownotes Transcript

The Key to Great Books: Small Audiences, Big Impact