Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more.
We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com).
—
RECOMMENDED PODCAST:
🎙️**ECON 102 W/ NOAH SMITH - **Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056)
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs)
--
LINKS:
All The Hacks: https://www.allthehacks.com/)
—
X / Twitter:
@hutchins) (Chris)
@eriktorenberg )(Erik)
TIMESTAMPS:
(00:00) Episode Preview
(01:27) Chris's Journey to Podcasting
(02:26) The Challenges of Content Creation
(04:18) The Power of Podcasting
(05:00) The Importance of Creating Content for the Platform
(06:32) The Struggles of Social Media Content Creators
(09:57) The Future of All The Hacks
(11:39) The Importance of Good Content
(14:18) The Power of Cross Promotion
(20:35) The Importance of Analytics in Podcasting
(28:30) The Reality of Podcast Monetization
(32:49) Exploring the Idea of Full-Time Creators
(33:36) Building a Podcast Network: Challenges and Opportunities
(35:03) The Impact of Audience Demographics on Advertising
(36:23) The Pros and Cons of Niche Podcast Networks
(39:54) Investing in Podcasters
(45:21) The Journey of Building a Successful Podcast
(47:46) Exploring the Idea of Subscription-Based Podcasts
(53:25) The Future of Podcast Ecosystem
SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com) and use code "EMPIRES" for 20% off your first three months.
