Megan Lightcap from Slow Ventures joins Erik Torenberg to discuss both of their insights into evolving creator economy and the role of strategic investment in digital creators and entrepreneurs. Megan discusses strategies for investing in creators, leveraging her experience, how to evaluate potential in creator businesses, deal structures, challenges of this new asset class, and how the future of creator financing might unfold.

--

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

—

LINKS:

Slow

https://slow.co/

—

X / TWITTER:

@eriktorenberg (Erik)

@mmlightcap (Megan)

@slow (Slow Ventures)

—

TIMESTAMPS

(00:00) Episode Preview

(02:25) Funding creators

(05:52) The art of choosing the right creator to back

(07:23) Examples of successful creator investments

(15:24) Potential in creators building marketplaces

(17:33) Creator investing vs investing in startups

(23:25) The concept of creator franchises

(25:31) Involving angel investors

(28:33) The challenges of investing in humans

(31:08) Entrepreneurs vs creator investment

(32:59) The creator economy

(35:30) The use of funds

(45:05) The future of social tokens and NFTs

(48:05) The future of in creators

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

The Art of Choosing The Right Creator To Back | Megan Lightcap, Slow Ventures 49:53 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Shownotes Transcript

The Art of Choosing The Right Creator To Back | Megan Lightcap, Slow Ventures