Jamie Rawsthorne, formerly of the Zac and Jay show and now a YouTube strategist behind The YouTube Views Machine methodology, joins Erik to explore growth and success tactics on YouTube, monetization, and where he thinks the platform is going. This conversation with Jamie was recorded in 2023

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

--

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

—

LINKS:

Jamie Rawsthorne: https://www.jamierawsthorne.com/

Zac and Jay Shorts: https://www.youtube.com/@ZacandJayShorts

—

X / TWITTER:

@eriktorenberg (Erik)

@jamierawsthorne (Jamie)

—

TIMESTAMPS:

(00:00) Intro

(01:26) Jamie’s YouTube story

(04:47) Transition from creator to strategist

(12:45) The biggest video that went viral

(13:20) Sponsor: Turpentine

(14:08) Making a big bet on YouTube

(20:08) Getting 400,000 views on a video in the first month

(24:53) Key to getting a great title and thumbnail

(29:12) Exploring YouTube monetization

(36:17) From vlogs to business opportunities

(40:43) Understanding the YouTuber ecosystem and opportunities for growth

(49:11) Wrap

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

Unlocking Scalable Growth on YouTube | Jamie Rawsthorne, The YouTube Views Machine 50:59 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Shownotes Transcript

Unlocking Scalable Growth on YouTube | Jamie Rawsthorne, The YouTube Views Machine