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cover of episode The industry playbook to combat public health, and FUTURE-AI

The industry playbook to combat public health, and FUTURE-AI

2025/2/12
logo of podcast Medicine and Science from The BMJ

Medicine and Science from The BMJ
AI Deep Dive AI Chapters Transcript
People
C
Cameron Abassi
K
Karim Lekadir
M
May van Schalkwyk
R
Rebecca Coombs
Topics
Cameron Abassi: 我认为麦当劳声称顾客可以点沙拉,骑车或步行前往,并强调公司赞助当地足球队以促进健康,这些说法显得非常虚伪。他们利用这些论点来掩盖其快餐店对公众健康造成的负面影响,尤其是在学校附近开设门店,这无疑会增加儿童肥胖的风险。 Rebecca Coombs: 作为BMJ的记者,我调查发现麦当劳一直在阻挠地方议会创造更健康环境的努力。他们通过一系列精心设计的论点,成功推翻了议会阻止新门店开设的决定,尤其是在学校附近。他们甚至聘请专家声称肥胖是由一百多种因素引起,而非快餐,并称其菜单包含营养和低热量选择。这种行为严重影响了地方政府的决策,因为他们担心败诉并承担高昂的上诉费用。 May van Schalkwyk: 作为一名研究行业行为对公共卫生影响的学者,我认为麦当劳的策略是教科书式的,在许多对健康有害的行业中常见。这些行业一方面宣称以顾客最佳利益行事,另一方面却花费大量资源阻止或延迟解决问题的必要法规。广告、可获得性和环境因素驱动消费,从而影响健康。我们需要从人口层面看待这些问题,并从根本上重新思考危害的驱动因素,防止危害发生,而不是归咎于个人责任和选择。

Deep Dive

Chapters
This chapter investigates McDonald's strategies in overturning local councils' attempts to prevent new outlets from opening near schools, focusing on their use of arguments to win planning appeals and the impact on public health. The discussion highlights the contradiction between McDonald's claims of promoting health and well-being and their actions in blocking health regulations.
  • McDonald's successfully overturned councils' attempts to prevent new outlets near schools.
  • They used arguments such as offering salads and sponsoring local teams to promote health and well-being.
  • This happened in deprived areas with poor public health outcomes.
  • The company's actions highlight the contradiction between promoting health and blocking health regulations.

Shownotes Transcript

This week Rebecca Coombes is back with another big-food investigation, this time about fast-food giant MacDonalds subverting attempts to stop it opening stores near schools.

Sticking with industry behaving badly, May van Schalkwyk, from the University of Edinburgh, wonders why we haven't learn lessons from the attempts to control big tobacco companies, when it comes to other industries that harm health.

And finally, AI in healthcare - Karim Lekadir, from the University of Barcelona, explains new guidelines which can help evaluate which AI applications are trustworthy.

 

Reading list

McDonald’s triumphs over councils’ rejections of new branches)

FUTURE-AI: international consensus guideline for trustworthy and deployable artificial intelligence in healthcare)