#469 If you’re not marketing and selling, you’re not running a business! In this powerful lesson — part 1 of 2 from Module 5 of our Build My Money Machine program — host Justin Williams breaks down why marketing and sales are your business, and how most entrepreneurs waste time on everything but what actually drives revenue. You'll learn why your product doesn't matter if no one buys it, and get a deep dive into the first two of eight proven methods to market and sell: direct outreach and content marketing. Whether you're just starting out or ready to scale, this episode gives you the clarity and tools to take fast, focused action and generate real results! (Check out Part 2)!)
What Justin discusses on today's episode:
Marketing and sales are your business
Stop overthinking, start selling
Focus on the bullseye: revenue-driving tasks
Direct outreach: fast, low-cost method
Warm leads vs. cold leads
Volume matters more than perfection
Nail it before you scale it
Content marketing builds trust
Create value before you sell
Use content to support outreach efforts
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