FASHION WEEK RUNWAY SHOWS
START WITH STREET STYLE
NEWS ON 04/06

Welcome to thisedition of ShanghaiLive, I’m Hejian/ICSAnchor.

欢迎收听今天的《直播上海》，我是何健/ICS主播。

And ShanghaiFashion Week runway shows started tonight at the main venue【会场】 at Xintiandi.Reporter Sun Siqi was therejust 30 minutes ago and tells us what she saw.

上海时装周T台秀今晚在新天地主会场拉开帷幕。半小时前，记者孙思奇刚刚到达现场，以下是现场发回的报道。

The Autumn/Winter2021 Shanghai Fashion Week opened with défilé【鱼贯而行】ofMark Fairwhale. It has been very refreshing tosee the brand try to incorporate【吸收】elements from animals and ancientChinesemythsinto their street wear. At thesame time, we also spoke to industry insiders, many have been very optimisticabout the outlook of China’s fashion retail after Shanghai Fashion Week resumedlast October, take a listen.

2021秋冬上海时装周开幕，时装品牌马克华菲带来了本次开场大秀。本场大秀中，马克华菲将动物元素及中国神话传说融入到街头服饰当中，令人耳目一新。同时，不少业内人士表示，自去年10月上海时装周恢复线下发布活动后，中国时尚零售业的前景非常乐观。让我们来听听业内人士的看法。

Cui Yaoyao,Freelance Illustrator

崔女士，自由设计师

I worked for fourfashion brands. I saw them suffer last year. Their stores had barely anybusiness. After the pandemic was mostly brought under control and they starteddoing livestream sales, my clients have been mostly satisfied with the rebound【反弹】. I expect this year will be even betterfor them than 2019.

我合作过四个时尚品牌。去年他们确实遭受了重创，商店也几乎没有生意。后来新冠疫情基本得到控制，他们开始投身电商直播销售，生意有所回升，客户们也都挺满意的。对于时装品牌来说，我估计今年的情况会比2019年更好。

Yang Kuntian, CEO,Mark Fairwhale

杨先生，马克华菲CEO

With the internalcycle and domestic【国内的】 consumption coming to center stage, this is a greatopportunity for Chinese brands to dig deep into the domestic market and createa strong presence. Once they nail that, they might be able to go onto creategreater influence overseas. In this fight, those that can present fashionelements unique to China in a contemporary way will come out top.

国内的内部循环和国内消费备受瞩目，这对于中国品牌来说是一个很好的机会，来进一步深入国内市场，带来强大的影响力。国内品牌只要做到了这一点，就有可能继续向海外扩大影响力。在这样的竞争中，那些能够通过一种现代的方式呈现中国传统时尚元素的品牌就会脱颖而出。

Also beingpresented at the Xintiandi main venue are the défilé of Chinese fashion brands including CommeMoi and C+Plus Series. Both brands are bringing social media ready looks thatare also extremely photogenic【上镜的】, and this kind of looks are very popular with the 20ssomethings at the moment. And also a brand called Hemu that liked to takefabric inspirations from ancient Chinese wear and give them an edge. Ingeneral, Chinese designers are trying to walk away from this overly craftystyle from the past, and also embraces wearabilityand simplicity. Also, checkout other fashion events and exhibitions at Jing’an Kerry Center and TankShanghai. Sun Siqi, Shanghai Live

新天地主会场还展出了包括CM女装和C+PlusSERIES在内的中国时尚品牌。这两个品牌都带来了非常吸睛的造型，受到社交媒体上20多岁年轻人的热烈追捧。品牌荷木则擅长从中国传统服饰中汲取面料方面的灵感，这成为他们的一大优势。总的来说，中国设计师也在尝试摆脱以往过于奢华复杂的风格，逐渐强调穿戴舒适性和简约性。此外，观众朋友们还可以前往静安嘉里中心和上海油罐艺术中心，参观在此举办的其他时尚活动和展览。孙思奇，直播上海。

#热词加油站

venue【会场】

défilé【鱼贯而行】

incorporate【吸收】

rebound【反弹】

domestic【国内的】

photogenic【上镜的】

04/07 SHLIVE | Shanghai Fashion Week 2021魔都时尚圈的大事情 02:09 Share

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04/07 SHLIVE | Shanghai Fashion Week 2021魔都时尚圈的大事情