Alaska's first drag performance was at a contest called the 'Fishbowl' in Pittsburgh. She performed to 'How Many Licks' by Lil' Kim, incorporating stunts and gags to distract from potential mistakes. The performance was a turning point for her, as she was bitten by the drag bug.
Alaska moved to L.A. with the intention of becoming a serious actor, giving up drag to focus on traditional acting. However, she found the discipline and requirements of serious acting unappealing and returned to drag as a way to stay sane.
Alaska initially made money by selling t-shirts online, promoting and producing shows and parties, and making her own music. However, these ventures didn't generate significant income, and she often relied on tips from performances.
Drag performance involves significant costs, including eyelashes, hair, makeup, clothes, and shoes. Alaska mentions a song in her musical called 'Drag is Expensive' that highlights how costly it can be to maintain a drag persona.
After Drag Race, Alaska had to redefine success to focus on self-worth and happiness rather than fame. She realized that her life outside of drag and the show was just as important, and she needed to find value in her career beyond the fame it brought.
Drag: The Musical is about two rival drag houses and includes family elements, such as a drag queen reconnecting with her estranged brother and his son, who discovers drag. The show explores themes of family, both biological and chosen, and the impact of drag on personal identity.
The political climate has made the topic of children being exposed to drag a hot-button issue, which is ironic given that the musical has been in development for eight years. Alaska acknowledges the increased stakes but remains confident in the community's ability to fight back and support each other.
Alaska's money tip is to rewear costumes and dresses instead of constantly buying new ones. This practice saves money, is good for the environment, and ensures that expensive garments are worn often to get their full value.
Today, guest-host Morgan Lavoie follows the money trail of drag with iconic drag queen, Alaska Thunderfuck (RuPaul's Drag Race). Alaska unpacks the business of drag through her own story— how she got started, the big money-makers in drag and the surprising reason it's hard to get a good ROI. Plus, Alaska talks about how she had to redefine success after Drag Race and her newest project Drag: The Musical, on now in New York City, and how the election has changed the stakes of the show.
Find more Alaska here)!
Get your tickets to Drag: The Musical here).