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cover of episode Fast-fashion giant Shein is thinking of going public

Fast-fashion giant Shein is thinking of going public

2023/12/6
logo of podcast Most Innovative Companies

Most Innovative Companies
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Liz Segran
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Peter Pernot-Day
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Liz Segran: Shein的商业模式是对传统快时尚模式的颠覆性创新，它利用算法预测潮流趋势，并通过高效的供应链快速生产和销售低价服装，从而吸引了大量的年轻消费者，尤其是在TikTok等社交媒体平台上。然而，这种模式也带来了诸多问题，例如劳工条件恶劣、环境污染严重以及设计抄袭等。Shein寻求IPO可能会使其获得合法性，但也将面临更严格的审查，包括对其劳工、环境等问题的质疑。 Shein的成功也对传统快时尚品牌（如H&M和Zara）构成巨大挑战，迫使它们开始关注可持续发展问题。但Shein本身的可持续性实践仍存在争议，其低价策略也可能导致消费者过度消费，加剧环境问题。 美国国会也开始关注Shein，试图通过立法来规范其棉花来源和规避美国海关法律的行为。 Peter Pernot-Day: Shein的商业模式是按需生产，通过小批量生产和快速响应消费者需求来降低库存浪费，从而降低成本并提高效率。这种模式能够让Shein紧跟潮流趋势，并为消费者提供更多选择。Shein致力于与供应商建立长期合作关系，并投资于供应商的设施和人力资本，以确保公平的工人薪酬和良好的工作环境。Shein也注重供应链的透明度，并积极回应消费者对其生产方式的关注。Shein不使用AI进行服装设计，而是依靠内部设计师团队和Shein X平台上的独立设计师。Shein认为其按需生产模式能够平衡消费者对新产品的需求和可持续发展目标，并希望在未来与政府和行业伙伴合作，共同推动服装行业的循环经济发展。

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Shein operates an on-demand model where small batches of garments are produced and tested for consumer response before larger quantities are made, reducing inventory waste and passing savings to consumers.

Shownotes Transcript

Shein is a giant fast fashion retailer that's looking into filing an IPO. Fast Company Senior Staff Writer Liz Segran helps break down what that might mean for both the company and the fast fashion industry at large.

For more on Shein, check out Liz's article)

Serendipitously, Shein’s head of strategic communications Peter Pernot-Day also joined us. He filled us in on how the company's on-demand model is constantly responding to consumers, creating low inventory levels, which leads to virtually no waste. "That means that we can pass on tremendous savings to our customers because we do not have to account for inventory risk in any of the garments we offer. Really, the entire purpose of the site is to give people lots of options to see what they actually want to wear at that present moment and then to produce only what we think they will actually purchase." He also discussed the company's zero tolerance for forced labor, vetting its supply chain and abiding by its environmental standards. "If a large player like us is paying attention to these things, that helps the entire supplier network, the entire supplier ecosystem realize, hey, this is the new way of doing business. This is what it means to participate with a global brand like Shein.

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!