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cover of episode For Lego, net zero goals are anything but child’s play

For Lego, net zero goals are anything but child’s play

2023/9/27
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Most Innovative Companies
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D
David Gordon Green
E
Emma Tammi
J
Jason Blum
L
Liz Stinson
Y
Yasmin Gagne
Topics
Yasmin Gagne：乐高公司在其可持续发展目标上有所调整，放弃了此前用可持续材料替代ABS塑料的计划。 Liz Stinson：乐高公司此举并非完全放弃可持续发展，而是基于研究结果做出的调整。他们发现，目前可用的再生塑料材料强度不足，且重新调整生产线会消耗大量能源，反而增加碳排放。乐高公司仍然致力于减少碳排放，并正在探索其他可持续材料。他们将继续投资可持续发展项目，并采取渐进式方法，例如转向纸质包装，改进ABS塑料的配方等。乐高公司之前的沟通策略存在问题，承诺过高，导致消费者失望。但乐高公司并非故意误导消费者，而是基于当时的研发进展做出的承诺。 Liz Stinson：乐高公司面临的挑战在于，如何平衡其产品的性能和可持续性。乐高积木需要一定的强度才能承受儿童的玩耍方式，而目前可用的再生塑料材料强度不足。为了使再生塑料材料达到要求，需要对其进行重新配制，这将消耗大量能源，并抵消可持续性收益。因此，乐高公司决定暂时放弃使用这种再生塑料，并继续探索其他可替代材料。乐高公司也正在其他领域取得进展，例如转向纸质包装，改进ABS塑料的配方等。

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Lego has announced it will scale back its efforts to replace ABS plastic with a more sustainable material, citing the material's inability to match the durability and clutch power of ABS. The company is still committed to reducing its emissions and is exploring other sustainable options.

Shownotes Transcript

Lego has been pushing its ambitious sustainability efforts for years . . . only to recently do an about-face (sort of) by telling us that it will continue manufacturing its blocks with petroleum-based ABS plastic. Even though the company promised to get rid of petroleum-based materials by 2030.

“Fast Company” senior editor Liz Stinson breaks down Lego’s recent announcement, which was more like “an excuse” or kind of an apology. In its efforts to redesign its bricks by using recycled plastic material, Lego decided that a) this kind of plastic just wasn’t going to be as good as the current ABS plastic used for its iconic bricks, and b) it would be more carbon intensive to have to retool its entire manufacturing process to make that work. So . . .it’s not exactly greenwashing, but it’s also not not greenwashing—and it highlights the interesting tension between what companies promise and what they can (or will?) realistically deliver.

And at the Innovation Festival last week, Yaz chatted with Jason Blum, founder and CEO of Blumhouse; David Gordon Green, director of The Exorcist: Believer; and Emma Tammi, director of Five Nights at Freddy’s. Tammi discussed adapting a popular video game into a successful movie, how to balance her artistic vision with fans’ expectations, and producing a movie that could stand on its own. Blum explained how The Exorcist was the ‘riskiest’ undertaking of his life . . . and how he begrudgingly gave up the perfect release date of Friday, the13th, to Taylor Swift since her Eras Tour film is coming out that day.

And speaking of movie production, we’ve also been following the WGA strike) with its recent deal).