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cover of episode FROM FASTCO WORKS AND SAP - Growth Agents: How Pink Lily went from a side hustle to a multimillion-dollar company

FROM FASTCO WORKS AND SAP - Growth Agents: How Pink Lily went from a side hustle to a multimillion-dollar company

2023/10/10
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Tina Hetzer
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Tina Hetzer：Pink Lily 是一家在线女性服装精品店，目标是为女性提供价格实惠、款式时尚的服装，并通过社交媒体与顾客建立联系。公司的成功源于创始人对市场的敏锐洞察和对团队的信任。从最初的家庭作坊式经营，到如今的千万美元公司，Pink Lily 的发展历程充满了挑战与机遇。在财务管理方面，Tina Hetzer 强调了现金流的重要性，以及在快速增长过程中如何平衡成本控制和增长战略。她带领团队建立了完善的财务流程和政策，并引入关键绩效指标（KPI）来监控公司业绩。此外，她还积极参与到公司的其他业务部门，例如营销和产品设计，为公司的发展贡献力量。Pink Lily 的成功也离不开对市场趋势的敏锐把握和对库存的有效管理。面对快速增长的挑战，公司不断优化供应链，并通过与微型网红合作等方式降低营销成本。未来，Pink Lily 计划继续拓展市场，提升品牌知名度，并开设更多线下门店，以更好地服务顾客。

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Pink Lily began as a side hustle in a living room and has grown into a significant online women's clothing boutique, focusing on affordable fashion and customer engagement through social media.

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The company’s director of finance explains how her job goes well beyond accounting. Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch and has helped the company become one of the fastest-growing retailers in the country. In this podcast, part of the SAP-sponsored Growth Agents series, Hetzer discusses the cash-flow challenges unique to fashion retailers and explains how working at a smaller, founder-run company can fuel greater collaboration across the organization.