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cover of episode Oscar Campaigns & TheRealReal

Oscar Campaigns & TheRealReal

2024/3/6
logo of podcast Most Innovative Companies

Most Innovative Companies
AI Deep Dive AI Chapters Transcript
People
A
Allie Carieri
J
Josh Christensen
R
Rati Sahi Levesque
Y
Yasmin Gagne
Topics
Yasmin Gagne：欧盟对苹果公司处以18亿美元的罚款，原因是苹果公司未能告知用户其他音乐流媒体选项，例如Spotify。她认为这一处罚有些荒谬，因为大多数人都知道存在其他音乐流媒体选项。 Josh Christensen：他表示支持大型科技公司，并对欧盟的处罚表示认同。 Yasmin Gagne：比特币价格上涨至67000美元，接近2021年的历史最高价69000美元。她认为比特币从未真正消失。 Yasmin Gagne：2024年科技行业裁员严重，仅2024年就有超过45000人被裁员，并且这一数字还在不断增加。她认为未来还会有更多裁员。 Josh Christensen：他评论了FIGR公司CEO Brett Adcock关于机器人取代人类工作的言论，认为这些言论是胡说八道。他还评论了由于流媒体平台的兴起，许多有线电视和卫星电视网络的收视率下降，例如MTV的黄金时段收视率从十年前的807000下降到现在的256000。

Deep Dive

Chapters
Allie Carrieri explains the intricacies of Oscar campaigns, including the early stages of press and marketing, the role of social media, and the impact of fashion on the campaign trail.

Shownotes Transcript

What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?

We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.

On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.